How Is Rising EV Sales Supplementing Electric Motor Market Growth? Factors such as the rising adoption of electric vehicles (EVs) and increasing compliance for energy-efficient electric motors are expected to propel the electric motor market at a CAGR of 6.3% during 2020–2030. According to P&S Intelligence, the market was valued at $105.5 billion in 2020 and it is projected to generate $195.1 billion revenue by 2030. At present, the manufacturing industry is opting for energy-efficient electric motors to reduce energy consumption and reduce operating costs. The surging adoption of EVs is one of the key growth drivers of the market, as electric motors are their major components. As per the International Energy Agency (IEA), the global stock of battery electric vehicles (BEV) (cars) and plug-in hybrid electric vehicles (PHEV) (cars) will surge from 6,850,327 in 2020 to 79,975,992 by 2030 and 3,346,713 in 2020 to 44,355,904 by 2030, respectively. Furthermore, the total number of BEV (vans) and PHEV (vans) will escalate from 427,525 in 2020 to 11,041,648 by 2030 and 8,384 in 2020 to 1,959,625 by 2030, respectively. The application segment of the electric motor market is categorized into medical, industrial, space, transportation, commercial aerospace, non-industrial robotics, defense, marine, and others. Under this segment, the transportation category generated the highest revenue in 2020, due to the surging adoption of EVs and booming demand for motor vehicles. The rising shift toward EVs can be attributed to the soaring public awareness about worsening air quality and increasing government support toward the EV industry in the form of tax rebates and subsidies. In recent years, the companies operating in the electric motor market have engaged in product launches to consolidate their position. For instance, in February 2021, Johnson Electric Holdings Limited launched a new series of low-voltage DC motors for actuators used in hospital beds, smart recliners, height-adjustable desks, and other smart furniture. In the same vein, in June 2021, maxon motor AG introduced BIKEDRIVE Air, a 3.5 kg e-bike system that consists of an integrated battery, a mid-mounted motor, and a control element. Additionally, the players in the electric motor market are also opting for mergers and acquisitions to gain a competitive edge. For example, in March 2021, AMETEK Inc. acquired Crank Software, EGS Automation, and Magnetrol International for $270 million. With the acquisition of Magnetrol International and EGS Automation, AMETEK Inc. aims to expand its level measurement solutions portfolio and widen its automation solutions portfolio. Furthermore, the acquisition of Crank Software offers graphical user interface design capabilities to AMETEK. Globally, the Asia-Pacific (APAC) electric motor market generated the highest revenue in 2020, and it is projected to showcase the fastest growth throughout the forecast period (2021–2030). This can be attributed to the presence of a large number of manufacturing plants in developing countries, such as Bangladesh, China, Indonesia, and India. Moreover, the mounting investments being made by the market players in the untapped markets of the region will also augment the demand for electric motors in APAC. Thus, the burgeoning EV production and escalating demand for energy-efficient electric motors are expected to steer the market growth across the world. Read More: https://www.psmarketresearch.com/market-analysis/electric-motor-market

Cloud Category Has Larger Share in Marketing Automation Market The size of the marketing automation market was USD 5,332.6 million in 2022, and it will grow at a rate of 12.8% in the years to come, to reach USD 13,974.8 million by 2030, according to a report by P&S Intelligence The requirement for automated marketing solutions and services is growing significantly with organizations becoming more digitally integrated and an increasing number of people using the internet and mobile devices for shopping. The rising acceptance of digital marketing is one of the main reasons for the growth of the industry. Both SMEs and large enterprises are progressively accepting automation tools for advertising themselves on manifold channels, such as social media, email, and the web, and advancing the procedure of lead nurturing. The development in digital campaigning is chiefly because of the increasing use of the internet in India, Japan, the U.S., China, Germany, the U.K., and other nations. Furthermore, most businesses are utilizing the automation software for making their digital promotion activities, including lead generation, relationship management, targeted segmentation, lead scoring, cross-selling and upselling, more fruitful. Furthermore, such software supports organizations in connecting with their likely customers, by analyzing their online activities. Marketing automation software lets businesses produce leads by tracking and examining the activities and preferences of users, by means of the info users leave behind when browsing the internet. Moreover, with the assistance of such software, businesses can provide pertinent content to the potential customers, on the basis of their clicks and interactions on numerous social media platforms. The increasing social media usage is also playing a vital role in the development of the industry. At present, social media platforms, including Twitter, Facebook, and Instagram, are driving novel forms of social interaction, giving businesses the aptitude to effortlessly reach a large count of potential customers. SMEs will register the higher growth rate of, about 14%, in the marketing automation market, in the years to come. This is due to the increasing need for lessening burden of monotonous tasks, shift toward cloud computing, IoT, and other advanced technologies, and growing necessity for efficient business operations, ascertain the requirements of customers by analyzing their behavior on various online channels, and reducing operational expenditure. Furthermore, these solutions provide cross-selling prospects, enhanced client engagement, reduced communication time, and augmented sales to smaller enterprises. The cloud category had the larger market share, of over 70%, in the recent past. This has a lot to do with the vast implementation of the cloud computing technology amongst enterprises as it offers improved data access flexibility, high data storage, and reduced IT expenditure. Hence, because of the increasing focus on business on promoting their product and services online, encouraged by the continuous growth of the e-commerce sector, the marketing automation industry is making giant leaps. Read More: https://www.psmarketresearch.com/market-analysis/marketing-automation-software-market