IMARC Group, a leading market research company, has recently released a report titled “Argan Oil Market Report by Type (Conventional, Organic), Form (Absolute, Blend, Concentrate), Application (Personal Care and Cosmetics, Medical, Aromatherapy, Food, Home Cleaning, and Others), Distribution Channel (B2B, B2C), and Region 2025-2033”. The study provides a detailed analysis of the industry, including the global argan oil market share, trends, size, and industry trends forecast. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

The global argan oil market size reached USD 370.3 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 758.8 Million by 2033, exhibiting a growth rate (CAGR) of 8.3% during 2025-2033.

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Argan Oil Market Trends

The argan oil market is set for significant growth. This is due to trends reflecting changing consumer preferences. People are becoming more aware of argan oil's health benefits. As a result, they are adding it to their diets and beauty routines. This boosts demand across various products.

By 2024, e-commerce and digital marketing will be crucial. Brands will use online platforms to reach more people. They will share information about argan oil.

Additionally, there will be a strong focus on sustainability and ethical sourcing. Consumers will seek products that match their values and support local communities.

These trends will increase the visibility and acceptance of argan oil. They will also spark innovation in products and marketing. Stakeholders must adapt to these trends. This is key to seizing new opportunities and facing competition.

Factors Affecting the Growth of the Argan Oil Industry:

Growing Awareness of Health Benefits

The argan oil market is thriving, mainly due to growing awareness of its health benefits. People now see argan oil, rich in fatty acids, antioxidants, and vitamins, as a superfood. It can boost health. By 2024,

more people are expected to incorporate it into their diets. They will do this for its benefits. They include heart health, better skin, and stronger hair. The health and wellness sector are at the forefront of this trend. It promotes argan oil as a healthier option for cooking and beauty. Social media and influencers have played a major role in this success. They share their experiences and recipes, sparking interest. Now, food and beauty brands are using argan oil in their products. This move is increasing the popularity and usage of argan oil.

Expansion of E-commerce and Digital Marketing

E-commerce and digital marketing are boosting the argan oil market. They make it more accessible globally. By 2024, online shopping and direct brands will change argan oil sales. Consumers prefer online shopping for convenience and variety. This trend pushes retailers to improve their online presence and marketing. They showcase argan oil's unique benefits. Brands now target specific audiences on social media. They connect with consumers who prefer natural products. Brands using effective marketing and sharing product details will lead the market.

Sustainability and Ethical Sourcing

Sustainability and ethical sourcing are crucial in the argan oil market. They directly affect consumer choices. By 2024, a shift towards sustainably sourced products is expected. This will increase the demand for ethically produced argan oil. Such oil often aids Moroccan communities reliant on the argan tree. Brands committed to sustainability will attract socially conscious consumers. This group values fair trade and environmental protection.

Furthermore, argan oil that is organic or fair-trade certified sells better. As awareness of social and environmental issues grows, companies that focus on sustainability will gain loyal customers. They will also support argan oil-producing communities.

Argan Oil Market Report Segmentation:

By Type:

·         Conventional

·         Organic

Conventional argan oil represents the largest market segment due to its wider availability and lower cost compared to organic options.

By Form:

·         Absolute

·         Blend

·         Concentrate

Absolute argan oil leads the market due to its high concentration and effectiveness in various applications.

By Application:

·         Personal Care and Cosmetics

·         Medical

·         Aromatherapy

·         Food

·         Home Cleaning

·         Others

Aromatherapy holds the largest market share, driven by its increasing popularity for relaxation and therapeutic benefits.

By Distribution Channel:

B2B

B2C

·         Supermarkets and Hypermarkets

·         Specialty Stores

·         Online Stores

Others

B2B stores dominate distribution with their efficient bulk sales and supply chain management capabilities.

Regional Insights:

·         North America

·         Asia-Pacific

·         Europe

·         Latin America

·         Middle East and Africa

North America leads the market, driven by strong demand for premium natural products.

Competitive Landscape with Key Players:

The competitive landscape of the argan oil market size has been studied in the report with the detailed profiles of the key players operating in the market.

Some of These Key Players Include:

·         Arganbulk

·         Argane Aouzac

·         Arganfarm sarl. au.

·         ARGANisme

·         Kamakhya Bottlers

·         Konouz Rayyan (PURUS International)

·         Lipidine

·         Malakbio

·         OLVEA Morocco

·         Organica Group Ltd.

·         Zidrop Argan Oil

·         Zineglob Ltd.

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Key Highlights of the Report:

·         Market Performance (2018-2023)

·         Market Outlook (2024-2032)

·         Market Trends

·         Market Drivers and Success Factors

·         Impact of COVID-19

·         Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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