Thailand Chocolate Market Opportunities, Trend, Analysis and Forecast 2030

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The Thailand chocolate market is experiencing significant growth, propelled by changing consumer preferences and an increasing focus on premium and sustainable chocolate products. Valued at approximately USD 257 million in 2024, the Thailand chocolate market is projected to reach USD 332 million by 2030, growing at a compound annual growth rate (CAGR) of around 5.3% during the forecast period. This growth is attributed to various factors, including a rising awareness of the health benefits of dark chocolate, the growing demand from the food and beverage industry, and a rapidly increasing tourism sector that seeks premium chocolate offerings. With a shift towards innovative packaging and diverse flavors, the Thailand chocolate market has become a vibrant sector attracting both local and international manufacturers aiming to capitalize on the premium chocolate trend.

Thailand Chocolate Market Statistics

  • Market Value in 2024: USD 257 million
  • Projected Market Value by 2030: USD 332 million
  • CAGR (2025-30): 5.3%
  • Per Capita Chocolate Consumption: Approximately 128.6 grams
  • Retail Consumption Market Share: More than 50% of the total market

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Competitive Landscape of Thailand Chocolate Market

As the Thailand chocolate market expands, several key players are at the forefront of driving innovation and growth in the sector. The competitive landscape includes globally recognized brands and local artisans who are redefining chocolate production. Some of the prominent companies in the Thailand chocolate market are:

  • Nestlé
  • Ferrero SpA
  • Mars Thailand Inc.
  • Hershey
  • Glico
  • Grupo Arcor
  • Mayora
  • Lindt & Sprüngli
  • Alfred Ritter
  • Mondelez
  • Kad Kokoa
  • Others

These companies are focusing on strategic partnerships, product diversification, and enhanced distribution strategies to meet consumer demands effectively.

Key Takeaways from the Thailand Chocolate Market Report

The Thailand chocolate market presents robust growth opportunities driven by a significant rise in consumer awareness regarding health benefits, particularly associated with dark chocolate. The retail consumption segment is a vital growth area, capturing more than half of the market share. With significant events fueling higher chocolate sales, such as festivals and celebrations, industry stakeholders can expect evolving consumer preferences to shape product offerings and innovations.

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Thailand Chocolate Market Industry Segmentation

The Thailand chocolate market is segmented based on various criteria to provide a comprehensive analysis, including:

By Chocolate Type:

  • White Chocolate
  • Dark Chocolate

By Application:

  • Food & Beverages
  • Bakery
  • HoReCa (Hotels, Restaurants, and Cafés)
  • Retail Consumption

By Origin:

  • Synthetic Chocolates
  • Organic Chocolates

By Category:

  • Boxed Chocolates
  • Chocolate Pouches and Bags
  • Countlines Chocolates
  • Seasonal Chocolates

By Packaging Type:

  • Flexible Packaging
  • Rigid Packaging

By Sales Channel:

  • Supermarkets & Hypermarkets
  • Convenience Stores
  • Brand Owned Outlets
  • Online

Recent Development in Thailand Chocolate Market Industry

  • In July 2024, Kad Kokoa, a renowned local chocolate maker, unveiled a new product line featuring unique flavors such as Thai Milk, Tea Bon, Coconut Rice Pandan, and Lychee Basil chocolates. This innovation is aimed at catering to the increasing demand for gourmet and artisanal chocolate options among both locals and tourists, further enhancing the competitive landscape of the Thailand chocolate market.

Frequently Asked Questions (FAQs)

  1. What is the expected growth rate of the Thailand chocolate market from 2025 to 2030?
  2. Which key factors are driving the demand for chocolates in Thailand?
  3. What are the major challenges facing the Thailand chocolate market?
  4. How does the retail consumption segment compare to other applications in the Thailand chocolate market?
  5. Which companies are leading the Thailand chocolate market today?

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