Fractionated Shea Butter in Cosmetics: Trends, Opportunities, and Challenges
The personal care and cosmetics industry is experiencing a paradigm shift as fractionated shea butter emerges as a superior alternative to conventional vegetable oils and animal-derived fats. According to a recent study by Transparency Market Research (TMR), the fractionated shea butter market reached nearly USD 1 billion in 2018, reflecting its growing prominence and consumer preference.𝐆𝐞𝐭...
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