POE 2 and Impulse Buying: Neuromarketing Tactics in Virtual Shops
In Path of Exile 2 (POE 2), the in-game shop is more than just a marketplace for cosmetics and stash tabs—it is a carefully designed digital storefront that leverages neuromarketing tactics to encourage impulse buying. From limited-time offers to visually appealing layouts, the game employs psychological strategies that tap into human cognitive biases and reward systems, compelling...
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