Probiotic Ingredients in Functional Foods and Beverages: Market Outlook
As health concerns and demanding lifestyles push consumers toward convenient nutrition solutions, the probiotic ingredients market is witnessing significant growth. Transparency Market Research (TMR) recently conducted an extensive study that reveals a promising future for probiotic ingredients, driven by product innovation and customization. With a current market value of nearly US$ 4,200 Mn in 2018, the market is poised for steady growth, particularly in developing countries where potential remains largely untapped.
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๐๐๐๐๐ผ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป: ๐ง๐ต๐ฒ ๐ก๐ฒ๐ ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ฑ๐ฎ๐ด๐ฒ
Customization is emerging as a crucial strategy for probiotic ingredients manufacturers aiming to consolidate their market position. By developing ailment-specific products, companies are implementing strong customer acquisition strategies. This approach not only addresses specific health concerns but also fosters brand loyalty among consumers. TMR's research indicates that while developed countries have seen steady sales, developing countries present a significant opportunity for expansion, provided manufacturers deploy thoughtful marketing campaigns.
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๐ฝ๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐ฎ๐ป๐ฑ ๐๐บ๐ฒ๐ฟ๐ด๐ถ๐ป๐ด ๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐
Probiotic ingredients have found applications across various food and beverage segments, including infant nutrition, cultured dairy products, bakery & confectionery, breakfast solutions, and snacks & bars. Recently, personal care & cosmetics, and animal feed has opened new avenues for growth. The shift from a 'reactive' to a 'preventive' consumer mindset, especially in Asia Pacific's developing countries, is driving increased spending on health and wellness products.
๐๐ผ๐ป๐๐ฒ๐ฟ๐ด๐ฒ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐๐ผ๐ผ๐ฑ ๐ฎ๐ป๐ฑ ๐ฃ๐ต๐ฎ๐ฟ๐บ๐ฎ๐ฐ๐ฒ๐๐๐ถ๐ฐ๐ฎ๐น๐
The intersection of the food and pharmaceutical industries is blurring, with a shared focus on enhancing general health. This convergence is expected to lead to the development of flavorful, probiotic-infused food and beverage products. While powdered probiotic ingredients have traditionally dominated the market, there is a noticeable shift toward capsules and stick packs, which are gaining popularity as convenient consumable forms.
๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ๐ ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐๐๐ป๐ฎ๐บ๐ถ๐ฐ๐
Despite the growth potential, the probiotic ingredients market faces challenges. Scientific scrutiny has led to a more cautious consumer base, with some shifting towards products with stronger scientific backing. Nevertheless, customization and ailment-specific product development remain key strategies for manufacturers.
๐ข๐ฝ๐ฝ๐ผ๐ฟ๐๐๐ป๐ถ๐๐ถ๐ฒ๐ ๐ถ๐ป ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ถ๐ป๐ด ๐๐ผ๐๐ป๐๐ฟ๐ถ๐ฒ๐
In regions like Asia Pacific, where educational literature on probiotic benefits is limited, manufacturers can capitalize on expansion opportunities by forming strategic manufacturing-distributor partnerships and reducing prices to attract initial consumers. The growing health consciousness among consumers in BRICS countries further fuels the demand for probiotic ingredients.
๐๐ผ๐บ๐ฝ๐ฒ๐๐ถ๐๐ถ๐๐ฒ ๐๐ฎ๐ป๐ฑ๐๐ฐ๐ฎ๐ฝ๐ฒ
The probiotic ingredients market is fragmented, with key players like Chr. Hansen, Probi AB, and Lallemand holding significant market shares. These companies invest heavily in research and development to launch innovative products and expand their portfolios. For instance, Chr. Hansen's recent launch of Galli Pro Fit, a multi-strain probiotic product for poultry, highlights the potential for innovation in this market.
Regional players, on the other hand, focus on developing customized products to expand their customer base. For example, Novozymes A/S's Innovation and Technology Center in Istanbul aims to reduce food wastage in the MEA region through enzyme development.
๐๐ฏ๐ผ๐๐ ๐จ๐ ๐ง๐ฟ๐ฎ๐ป๐๐ฝ๐ฎ๐ฟ๐ฒ๐ป๐ฐ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฅ๐ฒ๐๐ฒ๐ฎ๐ฟ๐ฐ๐ต
Transparency Market Research, a global market research company registered at Wilmington, Delaware, United States, provides custom research and consulting services. The firm scrutinizes factors shaping the dynamics of demand in various markets. The insights and perspectives on the markets evaluate opportunities in various segments. The opportunities in the segments based on source, application, demographics, sales channel, and end-use are analysed, which will determine growth in the markets over the next decade.
Our exclusive blend of quantitative forecasting and trends analysis provides forward-looking insights for thousands of decision-makers, made possible by experienced teams of Analysts, Researchers, and Consultants. The proprietary data sources and various tools & techniques we use always reflect the latest trends and information. With a broad research and analysis capability, Transparency Market Research employs rigorous primary and secondary research techniques in all of its business reports.
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