IMARC Group has recently released a new research study titled “Power Rental Market Report by Fuel Type (Diesel, Natural Gas, and Others), Equipment Type (Generator, Transformer, Load Bank, and Others), Power Rating (Up to 50 kW, 51 –500 kW, 501 –2,500 kW, Above 2,500 kW), Application (Peak Shaving, Standby Power, Base Load/Continuous Power), End Use Industry (Utilities, Oil & Gas, Events, Construction, Mining, Data Centers, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

The global power rental market size reached USD 21.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 36.3 Billion by 2033, exhibiting a growth rate (CAGR) of 5.9% during 2025-2033.

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Industry Trends and Drivers:

Power Rental Market Trends

The power rental market is set for significant growth. Key trends are driving this, reflecting changes in energy needs. By 2024, demand for temporary power, especially in construction and events, will rise. Technological improvements in IoT and hybrid systems will make rental power more efficient and eco-friendlier. This meets the needs of clients who care about the environment. Meanwhile, the events and entertainment sector will also grow, increasing the need for reliable, scalable power. Organizers aim to create memorable experiences. Thus, they need consistent power.

As these trends align, power rental market players must innovate and adapt. This way, they can seize new opportunities and meet changing client needs.

Rising Demand for Temporary Power

The power rental market is booming due to a growing need for temporary power. Sectors like construction, events, and oil and gas often need short-term power. They prefer rentals for flexibility and reliability. By 2024, construction will lead this demand, driven by global infrastructure and urban projects. Rentals allow companies to adjust power needs without buying equipment.

Also, the rise in natural disasters boosts the need for backup power. Businesses aim to reduce downtime, ensuring continuity. This trend will likely grow the rental market, prompting providers to improve and expand their services.

Technological Advancements and Efficiency Improvements

Technological advancements are crucial in the power rental market. They boost the efficiency and reliability of rental power. By 2024, technologies like IoT, predictive analytics, and remote monitoring will transform power rental services. These allow real-time equipment monitoring. Companies can then optimize fuel use, cut emissions, and maintain equipment timely.

Moreover, hybrid power systems combining diesel generators with solar and wind energy are on the rise. This shift meets regulations and reduces carbon footprints. Thus, companies adopting these technologies will offer competitive, eco-friendly solutions and attract more clients.

Growth of Events and Entertainment Sector

The events and entertainment sector are boosting the power rental market. This is due to a rising need for temporary power at concerts, festivals, and large gatherings. By 2024, the demand for outdoor events and live shows will grow. These events need reliable power for lighting, sound systems, and more. Organizers see the value in having a steady power supply. It ensures smooth operations and improves the attendee experience. The rise in hybrid and virtual events, which need complex audio-visual setups,

also drives this need. As the events industry recovers from the pandemic and evolves, power rental companies must adapt. They need to meet the unique demands of this changing sector, supporting both small and large events.

Power Rental Market Report Segmentation:

Breakup By Fuel Type:

·         Diesel

·         Natural Gas

·         Others

Diesel accounts for most shares due to its high efficiency, easy availability, and lower operational costs compared to other fuel types.

Breakup By Equipment Type:

·         Generator

·         Transformer

·         Load Bank

·         Others

Generators dominate the market as they offer a reliable source of temporary power across various industries and applications.

Breakup By Power Rating:

·         Up to 50 kW

·         51 –500 kW

·         501 –2,500 kW

·         Above 2,500 kW

51-500 kW represents most shares as this power range is versatile and sufficient for most mid-scale industrial and commercial applications.

Breakup By Application:

·         Peak Shaving

·         Standby Power

·         Base Load/Continuous Power

Base load/continuous power hold most shares because they are essential for industries that require a constant power supply, especially in areas with unreliable grid infrastructure.

Breakup By End Use Industry:

·         Utilities

·         Oil & Gas

·         Events

·         Construction

·         Mining

·         Data Centers

·         Others

Utilities exhibit a clear dominance as they require temporary power for grid stabilization, infrastructure maintenance, and emergencies.

Breakup By Region:

·         North America

·         Europe

·         Asia Pacific

·         Latin America

·         Middle East and Africa

North America holds the leading position owing to rapid industrialization, urbanization, and frequent power outages.

Top Power Rental Market Leaders:

The power rental market research report outlines a detailed analysis of the competitive landscape, offering in-depth profiles of major companies.

 Some of the key players in the market are:

·         Aggreko Plc

·         Caterpillar, Inc.

·         Atlas Copco Group

·         Cummins, Inc.

·         United Rentals, Inc.

·         HIMOINSA S.L.

·         Horizon Acquisition (Horizon Power Systems)

·         The Hertz Corporation

·         Generac Power Systems

·         Wacker Neuson SE

·         Wärtsilä Oyj Abp

·         Speedy Hire Plc

·         Smart Energy Solutions (SES)

·         SoEnergy International, Inc.

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Key Highlights of the Report:

·         Market Performance (2018-2023)

·         Market Outlook (2024-2032)

·         Market Trends

·         Market Drivers and Success Factors

·         Impact of COVID-19

·         Value Chain Analysis

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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