The latest report by IMARC Group, titled “Digital Printing Packaging Market Report by Printing Inks (Solvent-based, UV-based, Aqueous), Packaging Type (Corrugated Packaging, Folding Cartons, Flexible Packaging, Labels, and Others), Format (Full Color Printing, Variable Data Printing, Large Format Printing, and Others), Printing Technology (Inkjet Printing, Electrophotography Printing, and Others), End User (Food and Beverages, Pharmaceuticals, Electronics, Personal Care and Cosmetics, and Others), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the digital printing packaging market overview.

Digital Printing Packaging Market Forecast

The global digital printing packaging market size reached USD 22.6 Billion in 2023. Looking forward, IMARC Group expects the market to reach USD 40.3 Billion by 2032, exhibiting a growth rate (CAGR) of 6.46% during 2024-2032.

Industry Trends and Drivers:

• Increasing Demand from Various Industries:

The adoption of digital printing for packaging solutions is gaining traction across a wide array of industries, including food and beverage, cosmetics, pharmaceuticals, and electronics. Additionally, each sector has unique requirements when it comes to packaging, from regulatory compliance to enhancing consumer engagement. In the food and beverage industry, packaging needs to meet strict safety standards while also standing out on store shelves with eye-catching designs. Moreover, the cosmetics sector demands packaging that reflects brand identity and appeals to consumers' aesthetic preferences. Besides, pharmaceuticals require packaging that meets rigorous regulatory standards, with clear and precise labeling for compliance. Furthermore, digital printing offers a versatile solution, allowing companies in these industries to create customized packaging that caters to specific demands across the globe.

• Technological Advancements:

The emerging advancements in digital printing technology have greatly improved the capabilities and appeal of digital packaging solutions. Additionally, several innovations in ink formulations have resulted in higher-quality prints that offer greater durability, vibrancy, and environmental sustainability. These improvements are especially beneficial for industries that require specific packaging materials, such as food-safe or eco-friendly substrates. Moreover, several advanced printing techniques have increased production speed without compromising print resolution, making digital printing more competitive with traditional printing methods. Another major technological breakthrough has been the expansion of material compatibility, enabling digital printers to work with a broader range of substrates, including plastics, metalized films, and textured surfaces. This versatility allows businesses to experiment with new packaging designs and materials, catering to the evolving demands of their target audiences. As digital printing continues to evolve, companies are increasingly leveraging these technological advancements to create more engaging, cost-effective, and sustainable packaging solutions.

• E-commerce Growth:

The rapid expansion of e-commerce has significantly increased the demand for unique, branded packaging that enhances the unboxing experience for consumers. In an online shopping environment, the first physical interaction a customer has with a product is through its packaging, making it a key element in customer satisfaction and brand loyalty. Additionally, digital printing offers the flexibility to produce short runs of customized packaging, allowing brands to personalize their designs for specific e-commerce platforms, promotions, or even individual customers. This level of customization is especially valuable for creating an engaging unboxing experience, which has become a powerful marketing tool in the digital age. Moreover, digital printing allows for greater design freedom, enabling companies to experiment with limited-edition packaging, seasonal designs, or brand collaborations.

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Competitive Landscape:

The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.

DS Smith plc, Eastman Kodak Company, EC Labels Ltd., Edwards Label, Hewlett-Packard Development Company L.P., INX International Ink Co. (Sakata Inx Corporation), Mondi plc, Quad, Thimm Holding Gmbh & Co. Kg, Traco Manufacturing Inc., Xeikon B.V. (Flint Group), Xerox Holdings Corporation

Digital Printing Packaging Market Report Segmentation:

Breakup By Printing Inks:

• Solvent-based
• UV-based
• Aqueous

Based on the printing inks, the market has been classified into solvent-based, UV-based, and aqueous.

Breakup By Packaging Type:

• Corrugated Packaging
• Folding Cartons
• Flexible Packaging
• Labels
• Others

On the basis of the packaging type, the market has been categorized into corrugated packaging, folding cartons, flexible packaging, labels, and others.

Breakup By Format:

• Full Color Printing
• Variable Data Printing
• Large Format Printing
• Others

Based on the format, the market has been segmented into full color printing, variable data printing, large format printing, and others.

Breakup By Printing Technology:

• Inkjet Printing
• Electrophotography Printing
• Others

On the basis of the printing technology, the market has been segregated into inkjet printing, electrophotography printing, and others.

Breakup By End User:

• Food and Beverages
• Pharmaceuticals
• Electronics
• Personal Care and Cosmetics
• Others

Based on the end user, the market has been classified into food and beverages, pharmaceuticals, electronics, personal care and cosmetics, and others.

Breakup By Region:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

Region wise, the market has been divided into North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa.

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About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, and benchmarking analyses, pricing and cost research, and procurement research.