Australia Car Rental Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Growth Rate: 5.7% (2025-2033)

The car rental industry in Australia offers a dynamic and growing market, driven by rising travel demand and convenient mobility solutions for both tourists and locals. According to the latest report by IMARC Group, the Australia car rental market size reached USD 2,717.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,476.0 Million by 2033, exhibiting a growth rate (CAGR) of 5.7% during 2025-2033.

Australia Car Rental Industry Trends and Drivers:

The Australia car rental market is changing a lot. This is due to new consumer preferences and technology improvements. A key trend is the rising need for flexible rentals. This includes short-term options and peer-to-peer (P2P) car-sharing services. Platforms like Car Next Door and GoGet are growing in popularity. They offer travelers and locals affordable and easy options in cities. This trend shows a shift away from traditional rental companies. Sustainability is important. More customers are choosing hybrid and electric vehicles (EVs). Hertz and Avis are growing their EV fleets to meet this demand. This move supports Australia’s larger environmental goals. The post-pandemic recovery has also increased domestic tourism. This has led to a rise in rental demand in popular spots like Queensland and Victoria. Rising fuel costs and vehicle shortages are causing problems. They impact both prices and availability. These issues stem from global supply chain disruptions. As a result, companies must adopt dynamic pricing models and diversify their fleets.

A big trend now is using digital technologies. They improve customer experience and make operations more efficient. Mobile apps, contactless pickups, and AI booking systems are now standard. They make rentals easier and cut down wait times. Companies use data analytics to personalize offers. They also optimize fleet management. This way, vehicles are available when and where needed most. Subscription rental models are on the rise. They attract customers seeking long-term flexibility. This option offers an alternative to ownership without the commitment. Rental companies and ride-hailing services, like Uber, are teaming up. This partnership is creating new ways to earn money. They are also expanding their market reach. The industry still faces challenges. There are issues with regulations, especially about insurance and liability for P2P rentals. With growing competition, rental firms are focusing on customer loyalty programs. They are also adding services to keep their market share. The Australian car rental market is changing quickly. Technology and sustainability lead this transformation.

Download a sample copy of the Report:  https://www.imarcgroup.com/australia-car-rental-market/requestsample

Australia Car Rental Industry Segmentation:

The report has segmented the market into the following categories:

Booking Type Insights:

• Offline Booking
• Online Booking

Rental Length Insights:

• Short Term
• Long Term

Vehicle Type Insights:

• Luxury
• Executive
• Economy
• SUVs
• Others

Application Insights:

• Leisure/Tourism
• Business

End User Insights:

• Self-Driven
• Chauffeur-Driven

Regional Insights:

• Australia Capital Territory & New South Wales  
• Victoria & Tasmania 
• Queensland 
• Northern Territory & Southern Australia 
• Western Australia 

Competitive Landscape:

The competitive landscape of the industry has also been examined, along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current, and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers create a lasting impact. The company provides a comprehensive suite of market entry and expansion services. IMARC offerings include a thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape, benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:  

IMARC Group 

Street: Morgan Park QLD 4370

City/Town: Warwick

State/Province/Region: Queensland

Country: Australia

Zip/Postal Code: 4370

Email: sales@imarcgroup.com

Phone Number: +1-631-791-1145