Advertising Evolution: Personalized Ads on Connected TVs

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2024-06-06 13:06:06 -

The landscape of television consumption has undergone a profound transformation in recent years, driven largely by the advent of Connected TVs (CTVs). These internet-enabled devices have revolutionized how content is accessed, distributed, and consumed, merging traditional television with the vast expanse of online media. The connected TV market is experiencing rapid growth, driven by...

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