The Art of Attraction: How Lipstick Packaging Design Influences...

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2024-08-16 09:49:05 -

The Art of Attraction: How Lipstick Packaging Design Influences Consumer Behavior

Color is a powerful tool in marketing and branding, evoking emotions and influencing consumer decisions. In lipstick tube packaging, color plays a vital role in conveying the brand identity, product characteristics, and consumer appeal. Vibrant and eye-catching colors can grab the attention of consumers on the shelf, prompting them to pick up the product for a closer look. For example, bold...

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